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Responsible Party ICAR VISION SYSTEMS, S.L.
Purpose Commercial research.
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Rights Access, rectification, cancellation, opposition, limitation of processing, data portability, and to not be the object of automated individualized decisions.
Even though the internet is used today as a main source of information for many people, the data show that, in contrast with other European or Asian countries, there is still a large gap between the number of internet searches for information and the number of online purchases made in Spain.
For example, 66% of Spaniards look at products on the internet to view opinions and recommendations before making a purchase, especially concerning vacations —for hotels, flights, and leisure and tourism activities— and restaurants.
There are several industries that are leaders in online shopping, such as travel, fashion and accessories, and electronics (music and sound). But these kinds of purchases are sporadic. Only 19% of Spaniards habitually make weekly purchases online, or go online to do their regular shopping.
So we use the internet as a source of information and for occasional purchases, but why don’t we adopt this habit in our day-to-day lives, given that it is easier and more comfortable than shopping in person?
According to polls, these are the main factors that keep people from shopping online:
The internet increasingly offers more payment methods, which offer better information and transaction security. One of the keys in the conversion process.
Traditional Payment Methods
Paying by Card
Direct Payment between the Entity and the User
New Methods of Online Payment
Payment and Virtual POS Gateways
Paying with a Mobile Device
Alternative Payment Methods
Virtual Currency: like Bitcoin, a decentralized virtual currency which does not correspond to real physical money, this payment method is still only permitted on a handful of websites, but its use is gradually increasing.
Payment methods are increasingly more diverse and sophisticated, but the key is focusing the development of these methods on user experience and the user’s shopping habits. Luckily, many of these systems are created with this consumer-centered focus in mind.
Article published in ITespresso.